|
|
 |
 |
 |
 |
 |
|
|
||||
| Valerie Casey oversees the interactive group at Pentagram's San Francisco office designing product interfaces, Web sites, and software. Her work focuses on the intersection of design, technology, and behavior. Valerie's projects have included developing novel interfaces for devices like webpads and PDAs, designing intuitive and rich experiences for home environments and museums, and creating visual and informational strategies for online educational modules and e-commerce ventures. For each project, Valerie develops systems that are adaptive to the natural patterns that emerge as users act in their real or virtual environments. The themes of context and narrative prevalent in her project work also provide the foundation for the courses she teaches in interaction design at the University of California Berkeley. Valerie has also taught at San Francisco State University and the California College of Arts and Crafts. Before joining Pentagram, Valerie was a Creative Director at frogdesign, and Associate Creative Director at vivid studios. Valerie was elected Pentagram Associate Partner in 2001. Contribution: Factors in User Centered Design Innovative and creative design is nurtured through process. The widely utilized User Centered Design practice forms a basis for strong design, but there are several other vital factors that guide interaction design: IdeaFeasibility, ConceptViability, and especially, ProductDesirability. These three factors form the framework that encourages interaction designers to consider the ethical, social, and creative implications of their work, and ultimately will help them make more viable and relevant products. |
 |
  |
 |
 |
 |
 |
