Regine Halter
Dramaturge / Lecturer
Hyperwerk - Switzerland
   
Dramaturge at theatre (Cologne and Frankfurt/Main), Lecturer at the University of Frankfurt/Main, General Manager Deutscher Werkbund (international projects on the issues of design in the age of information. - Exhibitions, projects and symposia on modernism in architecture, design, urban and spatial planning).
Lecturer (Mediatheory) and Member of the Director's Staff at HyperWerk Basel / CH (Postgraduate Studies on Creation and Application of media for Collaboration). Research in the Change of Creative Processes; Structural Change of Public Space.


Contribution: 
Presentation of the research project « Shoplab »

Without a shadow of doubt, the websites and digital tools that concentrate specifically on innovative forms of contact with real space are going to be the focus of trends for the years to come.
The European project ShopLab aims at working in the following directions:
o Opening contact-less interactive showcases on the basis of real-time image analysis.
o Developing semi-virtual models and potential simulation fitting rooms.
o Application of VDU-free interactive information access systems, vandal-resistant, and visible in daylight.
o Development of touch-screen interfaces for virtual presentation of the products.
o Finding possibilities of including real space in e-commerce solutions offered to retailers.




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