|
|
 |
 |
 |
 |
 |
|
|
||||
| Holger Pfeifle received his diploma in Communication Design from Merz Akademie, Stuttgart and a European Media Master of Art from the University of Portsmouth, UK after completing his training as pre-press producer. After three years of working as an Art Director in New Media, Holger Pfeifle became Managing Director at diffus – Office for Media Design in 2001, where he is in charge of Concept and Creation. At the same time he started guest lecturing in the field of Visual Design at Merz Akademie. Holger Pfeifle was part of the transdisciplinary team that created the Milla & Partner web site, which in turn won the Silver Medal at Art Directors Club Germany 2002 as well as the IF Design Award 2002 in Interactive Media/Communication Design. Contribution: On social relevance of creative means and approach Through the analysis of current social processes, and the exploration of potential future developments, media designers shall gain tools to enable them to address their work with a sense of social responsibility. Automatization and global production are causing the labor market to dwindle, while the transformation into a "computer society" frequently resembles a poorly prepared leap into the vast and somewhat uncharted territory of electronic and digital technologies. To guarantee the meaningful exploitation of the new technologies available to us, it is imperative to strive for comprehensive, efficient and integrated education in order to produce "generalists" equipped with highly developed interdisciplinary skills and cultural competence. In short, media designers need to be extremely aware of their social, cultural and public responsibilities. |
 |
  |
 |
 |
 |
 |
