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| Christian Weisser received his diploma in Communication Design from Merz Akademie, Stuttgart,Germany, and a European Media Master of Art from the University of Portsmouth, UK in 2000. Since 1998 he has been working as a self-employed Graphic Designer, founding diffus - Office for Media Design in 1999, where he is in charge of Creative Direction. In 2001 he started guest lecturing in the field of Visual Design at Merz Akademie. Select references include the German Pavillion for EXPO 98, Lisbon, Sun Microsystems (several trade fair exhibitions), the Media-Art Project „Paraquay“ and the Preshow German Pavillion EXPO 2000, Hannover. Christian Weisser was Creative Director for the Milla & Partner website, which won the Silver Medal at Art Directors Club Germany 2002 as well as the IF Design Award 2002 in Interactive Media/Communication Design, and is currently on the short list for the German Multimedia Award 2002 and for the Cannes Cyber Lions. Contribution: On social relevance of creative means and approach Through the analysis of current social processes, and the exploration of potential future developments, media designers shall gain tools to enable them to address their work with a sense of social responsibility. Automatization and global production are causing the labor market to dwindle, while the transformation into a "computer society" frequently resembles a poorly prepared leap into the vast and somewhat uncharted territory of electronic and digital technologies. To guarantee the meaningful exploitation of the new technologies available to us, it is imperative to strive for comprehensive, efficient and integrated education in order to produce "generalists" equipped with highly developed interdisciplinary skills and cultural competence. In short, media designers need to be extremely aware of their social, cultural and public responsibilities. |
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