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| Andy Cameron created the Hypermedia Research Centre at the University of Westminster in the early 1990s and went on to found the influential antirom design collective in 1995. He co-founded Romandson Interactive Design studio in London 1999 with two other antirom founders, Andy Allenson and Joe Stephenson. In 2001 he was appointed creative director in new media at Fabrica, the Benetton research centre in the Veneto, North Italy, to help develop a new media strategy for Benetton in the post Toscani era. He is currently working on United People at Fabrica, an interactive video installation for Benetton megastores worldwide. Andy has produced a number of CD-roms and interactive installations for museums, commercial clients and art gallerys. Andy has written extensively on the political and aesthetic meanings of interactive and networked media. Contribution: Contribution: Designing for playful media Designers are faced with a specific problem when designing for interactive media - how to engage the audience as player‚ rather than reader‚ or viewer. This involves designing a different kind of object - the game or toy - with a specific language and a specific relationship between audience and representation. Andy will argue that designing for interactivity is at its best when it is both experimental and pragmatic. He will examine the differences between designing for interactivity and designing for the page, television or the cinema, and look at new ways for players to interact with the machine. The presentation will focus on two projects: the rom one CD-rom published by Andy's London studio Romandson in the summer of 2001, and the Fabrica one CD-rom which will be published in 2002 by Fabrica, the Benetton communication research centre in Treviso, Italy. Andy will also show an interactive sound installation created at Paul Smith in London in January 2001, and an interactive video installation created for Benetton stores in Bologna and Lisbon between September and December 2001. |
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